A great customized online experience is imperative if you want to attract and retain consumers in any niche. This is especially true in niches where emotions and large sums of money are involved such as the mortgage industry, whether it is for long term of short term loans in Montreal. As a broker, it goes without saying that every dealing you have – both online and offline, must be tailored to suit the specific needs and demands of the client.
With the advent of technology and its continued adoption in the mortgage industry, consumers are becoming wiser by the day to ensure that they stay safe and don’t fall for the plethora of scams being propagated by unscrupulous brokers to defraud them. If you are a broker and you have never given any thought to the importance of customized online experience to consumers, here are some of the compelling reasons why you should:
Just like with any investment where huge sums of money are involved, emotions are always part of the consumers logic and behaviour, when they are looking for short term private loans or any other form of lending. A lot is at stake, and as a mortgage broker, one way you could help your clients – other than facilitating the lending process, is to give them the assurance that they are making the right decision.
There are various ways this can be achieved through a customized online experience. The consumer always want to know that you have their interests at heart.
The consumer will start judging you as a broker from the moment of first contact. With every correspondence you have, either through phone calls or emails, it is important for the consumer to have a sense that you are indeed talking to them and not just aiming wildly and hoping that you will hit a target in the process.
Any form of communication should not be generic, as this may signify that you don’t care about them and you didn’t take the time to know more about them. In this manner, they will become very defensive, making it difficult for you to proceed with your agenda, even if you had the best deal for them. Communications will ultimately break, bringing a potentially successful sales process to an end.
The consumer already knows that by involving a broker, there will be fees involved and that they may be the ones to shoulder them. However, it will be rude, disrespectful and unprofessional to behave in a manner to suggest that you view them as money making apparatus’.
Without a customized online experience, you will forget that they are real humans and you may not care how you engage with them online. This is a good recipe to abort any deal they were contemplating on taking, and you will be losing a lot of customers in this manner simply because you think they don’t matter, and to you, they are nothing but accessories to commissions.
Finally, if you decide to ignore a personalized online experience for your customers, just know that your competition is already doing it. The end result is that while you will be denying your customers a good experience, other brokers will be making them feel like kings and queens, thus growing their business.
Mortgage brokers play a crucial role in helping individuals and families secure the financing they…
When it comes to real estate, timing is everything. By helping people connect with suitable…
In Montreal, a determined woman named Jana confronted a difficult phase in her life, marked…
When it comes time to take out a mortgage on a purchase project, most people…
Borrowing and lending: these terms refer to a financial transaction and are considered synonymous. However,…
When buying a property, most people rely on a mortgage. But once a house is…