Welcome to the Guardian Financing March 2017 monthly newsletter. This month’s edition is about Facebook as an online marketing channel, and highlights the core components as well as the industry terms worth knowing for successful Facebook marketing.
Facebook is no longer perceived by businesses as nothing more than a social site where teens and young adults go to connect and interact with friends. It has proven to be an invaluable marketing tool – a must-have arsenal for just about any business looking to generate online growth.
Mortgage brokers typically rely on Word of mouth to generate referral business. Such leads are very strong and more likely to convert. However, there is no guarantee as to the consistency of such referrals, and in recent years, people increasingly rely on internet searches and social media feedback to find what they need, compare multiple service offerings, and perform due diligence to validate a decision via user reviews and testimonials.
However, the intricacies involved in effectively leveraging Facebook as an online marketing channel can be a bit demanding and confusing and so there are a few critical details before you decide to take the plunge and break into this awesome traffic source.
It is thus the basis of this newsletter to highlight the core components for you, including industry terms that you should be aware of.
See advantages and disadvantages of using Facebook as an online marketing channel below:
While creating an ad on Facebook, you have the option to define whether you want the ads to display on either desktop devices or mobile devices, or both. You will create a single ad but Facebook will optimize it appropriately so that it can show on both desktop and mobile devices. Later on, you can leverage analytical data to see which devices are yielding the best results, and then optimize the ad further for better conversions.
Again, when creating ads on Facebook, you are given a chance to define the objective you would like to achieve with the ads. There are a number of objectives you can potentially choose, while driving traffic to a Facebook page to increase likes and engagement. Alternatively, you can send people directly from the ad to your website to increase your site’s traffic. These are just some of the most commonly chosen objectives, although there are much more advanced strategies involving auto-responders. When people click on your ad, they will be sent directly to your Facebook page or your website, where you can then convert them into leads or sales.
Whether you want to target borrowers who require mortgages in a specific region, individuals who work at a specific company, or people from a certain demographic, Facebook has so many targeting options that will allow you to laser target your ideal customers. Although it is still in its earlier phases, it may be worth testing out to generate a steady flow of inbound mortgage leads and to build your mortgage broker business.
Stay tuned for more in-depth information regarding this new marketing channel in our next newsletter (April 2017).
Guardian Financing is a direct private mortgage lender. We serve the greater Montreal area, providing short-term mortgage loans, typically ranging from $50,000 to $500,000. Contact us today to discuss your file at (514) 700-3121 or by sending us an email at files@guardianfinancing.ca.
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