Newsletter February 2017

• February 2, 2017

Welcome to the Guardian Financing February 2017 monthly newsletter. This month’s edition is focused on the mortgage brokers in Montreal and the marketing trends they need to adopt to grow their businesses in 2017.  

Montreal Mortgage Brokers – 4 Marketing Trends for 2017

It goes without saying that your success as a mortgage broker in Montreal will be directly proportional to your marketing efforts. But just like in any other industry, marketing methods keep on evolving and the best way to guarantee your survival in the industry is to have the ability to adapt your strategies and align them in manner that allows you take advantage of current trends, which will enable the success of your mortgage brokering business.

Below are some of the trendy ideas for mortgage marketing that every broker in Montreal should take note of, assuming they wish to grow their respective mortgage businesses in 2017:

Increase in the use of social

Gone are the days when mortgage brokers dismissed social media as some sort of fad for the millennial and a place that was initially considered a desert for real estate leads. Statics have proven that users of the social media are diverse in all aspects and have thus, it has become a fertile hunting ground for brokers in need of worthy potential leads. The various types of social media each offer unique benefits; some offer a better environment for using imagery, while others have ways to laser target certain demographics including regions that may be of interest to you. Additionally, some forms of social media tend to offer better success in terms of B2C (Business to Consumer) while others, tend to offer more suitable B2B (Business to Business) customers.

As 2017 progresses, it is believed the use of social media is going to be even more robust as brokers connect with fellow brokers, communities and potential clients.

Personalized mortgage broker campaigns

Towards the end of 2016, the industry started witnessing the growth of personalized mortgage campaigns. Unlike in the past when campaigns were somewhat random, a great deal of personalization is now being witnessed where brokers are tailoring each campaign to meet the specific needs and preferences of each and every client, even if it means crafting campaigns for hundreds or thousands of potential clients. This is definitely an arduous process, but a very rewarding one.

Advanced tracking of online leads

In addition to the normal methods of tracking leads such as through phone calls and follow up email sequences, more brokers are resorting to advanced online tracking to ensure that no money is being left on the table. With such advanced options, mortgage brokers now have the ability to track leads, knowing where they came from, the specific sections they visit on a broker’s site, and their entire trajectory throughout the site, amongst other metrics.

It allows brokers to continue gathering data, which can be used to further customize and improve each campaign, for more effective results. If you have never taken your tracking seriously, then make this year’s 2017 resolution to get cracking on it.

Strategize for Millennials

Throughout 2017, we will see the eldest millennials ease into their mid thirties, and this will be the time for them to start thinking about settling down. A good number of them will thus be interested in owning their own homes. But it should be remembered that millennials have been difficult to deal with, not just in the job market, but also in society in general.

If you are a broker in Montreal and you are interested in tapping into this market, it will be important for you to devise marketing strategies that will appeal to them and attract their attention. This is not the kind of market whereby traditional approaches will yield satisfactory results. Being that they are very slippery, in as much as they will want to own homes, you will have to develop a solid plan to reach out to them and convince them to work with you.

Guardian Financing is direct private mortgage lender. We serve the greater Montreal area providing short term residential mortgage loans, typically ranging from $50,000 to $500,000. Contact us today to discuss your file at 514-700-3121 or by email at [email protected].